Our Beliefs & Mission
FOOD IMPACTS CORE HEALTH.
EACH AND EVERY DAY.
IN WAYS THAT ARE POORLY UNDERSTOOD. EVEN BY EXPERTS WHO OUGHT TO KNOW BETTER.
FOOD REQUIRES HEART.
BUT IS SERVED UP TOO OFTEN BY BUSINESSES WHO CARE ONLY ABOUT THEIR WALLET. AND YOURS.
FORMULATING WITH THE CHEAPEST POSSIBLE INGREDIENTS. ADDING CHEMICALS TO MAXIMISE SHELF LIFE. LOADING THEM UP WITH SUGAR, SALT AND FAT TO INCREASE PALATABILITY. CONSEQUENCES TO YOUR HEALTH BE DAMNED.
FOOD ISN'T COMPLEX.
WHAT COMES FROM THE EARTH IS WHOLESOME HEALTHFULNESS. WHAT COMES FROM A PACKET COULD OFTEN BE TOXIC TO YOUR HEALTH.
DON'T BELIEVE US - ASK YOUR GRANDMOTHER. OR THE BILLIONS WORLDWIDE SUFFERING FROM THE DISEASES OF INDUSTRIAL FOOD: OBESITY, DIABETES, CARDIOVASCULAR AILMENTS AND MORE.
WE MAKE FOOD:
WHOLESOME YET DELICIOUS
HIGH QUALITY YET AFFORDABLE
SCIENCE-BACKED YET UNCOMPLICATED
“This brand didn’t start with a pitch. It started with my own grocery list. With my parents’ lab reports. With our dinner table. That’s the only way to fix food. You have to live the problem before you solve it.” Aakash, Founder
This is your reason to eat better. This is your WHY.