What is WHY Score?

WHY Score is a science led, nutrition first food scoring system designed to bring radical transparency to packaged food.

What makes WHY Score different

WHY Score evaluates key nutrients in relation to calorie contribution, so you can see the true nutritional value of a product at a glance:

• Macronutrients: quality and quantity of carbs, protein, fats, and fibre. Negative scores for unhealthy cards, such as sugar.
• Vitamins: Content of all vitamins, evaluated against Recommended Daily Allowance (RDA) for each
• Minerals: Content of all minerals, evaluated against Recommended Daily Allowance (RDA) for each; negative scoring for excessive sodium.
• Antioxidants: ORAC values relative to calories
• Glycemic Index: the likely blood sugar impact of the food
• Processing level: From 'None' to 'Ultraprocessed'

For Consumers

Make faster, more informed choices without decoding complex nutrition tables. Compare products on real nutrition, not claims.

For brands

If your product prioritises clean ingredients, thoughtful processing, and meaningful nutrition, WHY Score helps you signal credibility and build trust with health aware consumers.