With increasing health concerns and misinformation around food labels, we’re building a better way to evaluate what truly nourishes. WHY Score empowers consumers to identify real, health-promoting food while helping honest brands rise above the noise. If your brand prioritizes clean ingredients, better processing, and actual nutritional value — you’re in the right place.

The WHY Score is more than a number — it's a visual mark of trust. Our label breaks down your product’s health profile across six key pillars: macronutrients, vitamins, minerals, antioxidants, glycemic load, and processing level. By evaluating a food product's content of key nutrients against its calorie contribution, it provides at a glance the true nutritional value of the product.

This easy-to-read badge helps consumers make quick and informed decisions. Transparent. Doctor-validated. Designed for India. If your product earns a high WHY Score, you not only gain visibility — you gain credibility in a market that’s increasingly looking for truth in nutrition.