FROM EVERYDAY GROCERY TO CORE HEALTH
30-Minute Culinary Adventures: Recipes for Anyone, Anytime
Recipes
-
Kuttu Chilla with Yogurt Dip
Excessive consumption of fried food during Navratri? Try this healthy and yummy chilla and accompanying dip.
-
Makhana Kheer
A rich, creamy and healthy dessert for your Navratri fasts.
-
Sabudana Khichdi
Sabudana Khichdi is a popular fasting food, but if not made properly, one can get a sticky and clumpy dish - here’s the...
-
Alphonso Mango Cheesecake
There are many ways to enjoy the Alphonso, if the fruit alone is not enough. This cheesecake is one of...
-
Alphonso Mango Sorbet
This delicious Mango Sorbet is insanely delicious and healthy, and a perfect guilt-free summer dessert. With as little as three...
-
Herb Yogurt Dip
A rich, creamy and herby dip that will delight your guests. Serve with vegetable sticks, pita crisps, potato wedges, tortilla...
Beyond Taste Buds: The Fascinating World of Food and Nutrition
Posts
-
Nutrition for Seniors
As we grow older, our body’s calorie needs reduce, but at the same time our nutrient requirements increase. How does...
-
Nutritional Health – One of the best investme...
Poor nutrition has huge personal health and economic costs. Investing in nutrition is one of the highest ROI investments one...
-
The Science of Weight Loss
Weight loss can be extremely challenging and frustrating. Understand the science behind the process to sustainably work towards your weight goal.
-
WHY Calorie Reduction for Lifespan and Health...
Did you know that sustained reduction in caloric intake may have the potential to increase life expectancy to a greater...
-
Healthy Nutrition for your Family
In our everyday lives, we often forget the impacts of nutrition on health, largely because most of the health impacts...
-
Is it Your Genetic Destiny?
When it comes to health, it’s easy to feel like your genes are the dominant factor governing your well-being. But...
Our WHY - Guiding Principles
Food is the first line of defence of our Health
We view nutrition as preventive care, not an afterthought. Every ingredient on your plate has the potential to energize, heal, or harm. Our focus is on foods that build resilience and longevity, not just satisfy hunger. We help you shift from short-term diets to long-term nourishment.
Science must be challenged and interpreted, not followed blindly
Nutritional science is noisy. Much of it is funded by the food industry or misrepresented in the media. At WHY, we sift through the clutter. We rely on independent research, ancestral context, and clinical logic to guide every claim and product decision.
One size doesn’t heal all
We believe in personalized nutrition. Age, hormones, sleep, stress, and gut health all change how your body responds to food. We build tools, protocols, and product choices that respect individual biology rather than offering generic fixes.
Health is a right. Not a luxury
Everyone should have access to clear nutrition advice and clean food. We actively remove artificial markups, middlemen, and marketing confusion so you can make better food decisions without financial or informational barriers.
Enjoyment is non-negotiable
Healthy eating should never feel like punishment. We create options that are full of flavor, variety, and cultural familiarity. Because when food brings joy, consistency follows. And that’s where change begins.
Supplements support. Real food builds
We don’t believe in pill-popping. Whole foods offer synergy, structure, and natural balance that isolated nutrients simply can’t match. We only recommend supplements when necessary, and always with context.